Content restrictions

Two separate things restrict what you can send: the law, and what keeps a line alive. This page covers both, because a message can be perfectly legal and still cost you the line.

Prohibited outright

These are not sendable on Blue Reacher lines. Accounts sending them are suspended, not warned.

1. Anything unlawful, including fraud, phishing, and impersonation of a person, brand, or government agency.
2. Illegal drugs, controlled substances, and cannabis, including in states where cannabis is legal, because carrier and platform rules do not follow state legalization.
3. Firearms, ammunition, and weapon parts.
4. Sexually explicit content and adult services.
5. Gambling, sports betting, casinos, and lotteries.
6. High-risk financial offers: payday loans, debt relief and debt consolidation pitches, credit repair, get-rich-quick programs, and cryptocurrency investment solicitation.
7. Multi-level marketing and recruitment into income-claim programs.
8. Third-party lead generation where the recipient never gave consent to the entity actually sending.
9. Misleading sender identity, spoofed numbers, or claiming affiliation you do not have.

Elevated-risk categories

These are sendable with tighter requirements. Talk to us before launching one so we can set the account up correctly.

Healthcare and anything touching patient information. Blue Reacher is not a HIPAA-covered arrangement by default, so do not send protected health information over a standard line. Appointment reminders that name no condition and no treatment are generally workable; anything clinical is not.

Financial services, insurance, and legal services. Legitimate and common on the platform, and also the categories that draw the most complaints when the list is cold. Consent quality matters more here than anywhere.

Political and advocacy messaging. Additional federal and state disclosure rules apply, and several states require specific disclaimers in the message body.

Debt collection. Governed by the FDCPA and Regulation F on top of everything in the compliance guide, including required disclosures and contact-frequency limits.

Patterns that damage lines regardless of content

Legality is the floor. These behaviors degrade a line even when the message is lawful and consented, because consumer messaging judges behavior before content.

1. A link in the first message to a new contact. The single most reliable way to reduce reply rates and increase reports. Send links after they reply.
2. Identical text across a large batch. If 200 messages open with the same six words, that is a detectable pattern. Vary the opener.
3. Bursts. Hundreds of sends in a short window from one line reads as automation. Pacing is applied automatically, and working around it is working against yourself.
4. All-caps, heavy emoji, and promotional punctuation like multiple exclamation marks or "$$$".
5. URL shorteners. Bit.ly-style domains are strongly associated with unwanted messaging. Use your own domain, see link previews.
6. Messages with no personalization on a list where you know nothing specific about the person. That is a targeting failure that shows up as a reply-rate failure.
7. Re-contacting someone who ignored three messages. It converts near zero and generates reports.

Media restrictions

Size caps and supported types are in message formatting. Beyond format: do not send media that would be unwelcome from an unknown number, and do not attach documents to a first message. Both read as spam even when the content is benign.

What happens when a violation is detected

Prohibited-category content found on an account results in immediate suspension of sending and a review. Pattern violations, such as sustained bursts or a spike in reports, first trigger an automatic reduction in that line's daily capacity, then a pause on new conversations if the pattern continues. Line health mechanics are described in rate limits and the recovery process is in deliverability.

If you are unsure whether a campaign fits, ask before you send it. A pre-launch review costs an email; a suspended account costs the program.