Opt-out handling
What the platform detects today, what it does not yet do on its own, and the opt-out steps you own.
The platform can recognise a stop reply, but it does not yet block every future send to that person by itself. Until that is confirmed on your account, enforce every opt-out yourself, the same day it arrives.
What the platform detects
Automations have a Contact Opted Out trigger. It starts when a contact replies with only one of these words: STOP, STOP ALL, UNSUBSCRIBE, CANCEL, END, QUIT, REVOKE or OPT OUT.
- The trigger starts a workflow. It does not stop sends on its own. The steps you add to that workflow do the work, such as turning on Do Not Disturb (DND) for the contact.
- DND on a contact stops outbound messages to that contact on the channels it covers. Sends to a contact with DND on are refused.
What is not confirmed
Don't rely on any of these:
- A STOP reply turning on DND with no step in your automation.
- Opt-outs written in plain language, such as "stop messaging me".
- An opt-out on one line blocking your other lines, campaigns and workflows.
- An opt-out surviving if the contact is deleted from your CRM.
- Opting back in with START or UNSTOP.
You can set DND through the API. PATCH /v1/contacts/{id}/dnd turns it on or off for one direction, inbound or outbound, on the channels you name, and GET /v1/contacts/{id}/dnd reads the current state. A send to a contact with outbound DND on is refused with 409. Inbound replies arrive on your workspace's inbound webhook, so read each reply there and apply your own opt-out rules to it. See contacts and inbound webhooks.
What you must do
- Keep your own opt-out list. Add every stop request the same day, from any channel: a reply, an email, a phone call or a rep.
- Turn on DND for that contact in the app, or take them off every list and workflow right away.
- Check your list before every upload and campaign.
- Never message an opted-out person from another line, number or tool.
- Don't re-add someone who has opted out unless they clearly ask to hear from you. Keep a record of that request.
- Keep the record. Deleting a contact from your CRM doesn't remove their number from your opt-out list.
The legal rules behind these steps are in the compliance guide.
Content restrictions
What you cannot send on Blue Reacher lines, the industries that are fully allowed, and the message patterns that get lines flagged regardless of legality.
Apple and iMessage: how this works
Straight answers on what Blue Reacher's relationship to Apple is, why no A2P registration is required, what the platform risk actually is, and how the architecture limits it.